Citizens Clean Elections Commission
Research shows that only 75 percent of voters complete their ballot, while only 31 percent of them feel confident and knowledgeable about their choices. What’s a voter to do? Vote the party line? Pick whichever name sounds cooler? Of course, we’d all like to be informed voters, but who’s got time for that? The Citizens Clean Elections Commission makes the political process simple with unbiased, voter-friendly resources so Arizonans can vote informed in the 2016 elections.
Director: Mike Andrews
:15 TV/Pre-Roll “Magic 8-Ball”
:15 TV/Pre-Roll “Fortune Teller”
Presidential Preference Election
We were tasked to educate Arizonans on the critical importance of the Presidential Preference Election—what it means, key dates, and how to participate—while building overall awareness of the Citizens Clean Elections Commission as an unbiased and easy-to-digest voter resource. Our audience already feels overwhelmed, so our approach was to use simple yet powerful illustrations and language to inform voters so they can become empowered voters.
Social Content
Spin
Flag Debates
Musical
Compass