Arizona Coyotes
The idea started with wanting to build a special community for hockey fans. Think "Pleasantville" or "The Truman Show," a place where things are done differently. We wanted to create a place where eccentricity, nonconformity and a sense of belonging run rampant. In years past, hockey players often were the face of the campaign. This year, we wanted to feature the fans and show how hockey bleeds into your everyday life and holds the power to unleash something inside of you. In this rink, next to that ice, you'll feel right at home.
Director: Ken Phox
