The president of our agency said he needed a clever opening line so he could send an unsolicited LinkedIn message to the CMO of Airbnb who was looking for a new AOR. We said we could do better. What started from a small, silly note turned into a 24-hour live stream—all in the name of getting Airbnb CMO Jonathan Mildenhall’s attention. Well, with only a two-week turnaround, needless to say, we defintely got his attention along with thousands of other people.
“One thing is for sure ... you have MASSIVE balls!” - Jonathan Mildenhall
https://www.adweek.com/agencies/this-agency-turned-its-office-into-a-crazy-airbnb-that-got-jonathan-mildenhalls-attention/
