https://hirethisadguy.com Ken - Creative Director Tue, 22 Feb 2022 23:22:00 +0000 https://hirethisadguy.com en https://hirethisadguy.com/Home Tue, 06 Oct 2020 04:14:42 +0000 Ken - Creative Director https://hirethisadguy.com/Home Hi, I’m Ken PhoxExecutive Creative Director Marketing Strategist Commercial Director&nbsp; About&nbsp; &nbsp;Resume https://hirethisadguy.com/About-1 Tue, 06 Oct 2020 04:14:42 +0000 Ken - Creative Director https://hirethisadguy.com/About-1 About <img width="2162" height="1552" width_o="2162" height_o="1552" data-src="https://freight.cargo.site/t/original/i/ecf077832418918cbd0935b0d5a3cfe924cfd5e534ece4538a498c1e5ea51b74/Screen-Shot-2018-08-01-at-7.21.15-PM.png" data-mid="84730694" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ecf077832418918cbd0935b0d5a3cfe924cfd5e534ece4538a498c1e5ea51b74/Screen-Shot-2018-08-01-at-7.21.15-PM.png" /> I'm Ken. My mom calls me Kenny. I've also been called a creative thinker, wordsmith, salesperson, leader, storyteller and most importantly, handsome and somewhat humble. I have a Bachelor of Science in Marketing from the W.P. Carey School of Business at Arizona State University and a Master of Business Administration with an emphasis in Marketing Management from Benedictine University. I have a unique blend of left brain and right-brain thinking. On one side, I’ve led art director and designers, mentored copywriters and collaborated with the best photographers, editors, sound engineers and directors in the business. On the other side, I’ve crafted marketing and social strategies, implemented organizational process and procedures, managed multi-million dollar budgets and launched brands from the ground up. I’ve worked across an enormous range of clients with different desires and budgets. I’m a passionate marketing veteran with deep knowledge of advertising strategy, integrated campaign development and creative execution. My ability to bring big ideas as well as solid strategy has led me to produce numerous award-winning campaigns for TV, digital, social, radio and print. But, enough about me. Let’s talk about you and your business needs. Send me a message on LinkedIn.&nbsp; https://hirethisadguy.com/Airbnb-JonathanCallScott Wed, 01 Aug 2018 07:25:27 +0000 Ken - Creative Director https://hirethisadguy.com/Airbnb-JonathanCallScott Airbnb The president of our agency said he needed a clever opening line so he could send an unsolicited LinkedIn message to the CMO of Airbnb who was looking for a new AOR. We said we could do better. What started from a small, silly note turned into a 24-hour live stream—all in the name of getting Airbnb CMO Jonathan Mildenhall’s attention. Well, with only a two-week turnaround, needless to say, we defintely got his attention along with thousands of other people.&nbsp; “One thing is for sure ... you have MASSIVE balls!” - Jonathan Mildenhallhttps://www.adweek.com/agencies/this-agency-turned-its-office-into-a-crazy-airbnb-that-got-jonathan-mildenhalls-attention/ <img width="1464" height="1248" width_o="1464" height_o="1248" data-src="https://freight.cargo.site/t/original/i/d404c1d2bf15d785e7db0b91f8d08cd89292cc359179d1ff9fc2b0fceb5a4db3/Screen-Shot-2018-08-01-at-12.32.12-AM.png" data-mid="21492313" border="0" src="https://freight.cargo.site/w/1000/i/d404c1d2bf15d785e7db0b91f8d08cd89292cc359179d1ff9fc2b0fceb5a4db3/Screen-Shot-2018-08-01-at-12.32.12-AM.png" /> https://hirethisadguy.com/Las-Vegas-Tourism Mon, 29 Sep 2014 18:48:13 +0000 Ken - Creative Director https://hirethisadguy.com/Las-Vegas-Tourism Las Vegas Convention and Visitors Authority How do you keep the iconic “What happens here, stays here.®” slogan fresh after more than 10 years? Take an unconventional approach to the traditional 30-second tourism commercial. Drawing inspiration from classic horror films, this topical Halloween ad follows the protagonist as he’s stalked at home, the office and a neighborhood diner. The payoff? As long as it’s about Vegas, their secrets are always safe. So, what would you do if your Las Vegas secrets followed you home? Director: Sam Holst @ the Sweet Spot :15 Trailer Director's Cut Long Form https://hirethisadguy.com/Welcome-Back-Windfall-Willie Fri, 17 Mar 2017 18:17:49 +0000 Ken - Creative Director https://hirethisadguy.com/Welcome-Back-Windfall-Willie Arizona Lottery “Welcome Back, Willie” Years ago, the lovable face/logo of the Arizona Lottery, Windfall Willie, vanished into thin air. Well, we brought the old gold miner back to life and gave him a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, we evolved Willie from a caricature to a character and his only desire is to make sure everyone’s playing and having a good time.&nbsp; For the past two years, Windfall Willie has been the face of the Arizona Lottery. And as you can tell, we’ve been able to keep every new campaign fresh and fun, whether it’s through TV, radio, digital, social, outdoor and nontraditional. Director: Alex Grossman&nbsp; | Photographer: Jesse Rieser&nbsp; Welcome Back Windfall Willie&nbsp; Case Study :15 TV “Guess Who's Back” Teaser :60 TV Ultimate Millions “Welcome Back, Willie” Where Has Willie Been?&nbsp; :30 TV Powerball “Lotto Memo Ball” :30 TV Scratchers “Golf Cart” :15 Pre-Roll Jackpot Announcement “Mimic” :15 Pre-Roll Jackpot Announcement “Plunger” :15 Pre-Roll Jackpot Announcement “Cacti” Office Cinemagraph Forest Cinemagraph https://hirethisadguy.com/Million-Dollar-Moment Tue, 22 Feb 2022 23:22:00 +0000 Ken - Creative Director https://hirethisadguy.com/Million-Dollar-Moment :60 Arizona Lottery “Million Dollar Moment” Director: Ze’ev Waismann https://hirethisadguy.com/Armor-All Wed, 06 Mar 2019 06:53:34 +0000 Ken - Creative Director https://hirethisadguy.com/Armor-All Armor All&nbsp; Day in and day out, your vehicle faces a never-ending onslaught of dirt, dust, unwelcome smells and damaging UV rays. There’s only one power strong enough to stop them all—The power of a Viking. Inside each protectant spray bottle, there’s an army of Vikings ready to go to battle to clean and protect your car.Director: Alex Grossman | Director of Photography: Larry Sher :30 Power of the Viking “Watch Those Horn” :30 Power of the Viking “Rowing Class” Power of the Viking Social Videos https://hirethisadguy.com/Energizer Tue, 06 Oct 2020 06:45:54 +0000 Ken - Creative Director https://hirethisadguy.com/Energizer Energizer Brand Sales Meeting Video&nbsp; How do you make a client look cool in front of hundreds of sales people? Make something with Queen as the soundtrack. Studio: Matter Films https://hirethisadguy.com/Give-the-Gift-of-Joy Tue, 06 Oct 2020 07:41:12 +0000 Ken - Creative Director https://hirethisadguy.com/Give-the-Gift-of-Joy :60 Arizona Lottery “Give the Gift of Joy” Director: Maya Albanese https://hirethisadguy.com/Citizens-Clean-Elections Wed, 07 Oct 2015 18:44:35 +0000 Ken - Creative Director https://hirethisadguy.com/Citizens-Clean-Elections Citizens Clean Elections Commission Research shows that only 75 percent of voters complete their ballot, while only 31 percent of them feel confident and knowledgeable about their choices. What’s a voter to do? Vote the party line? Pick whichever name sounds cooler? Of course, we’d all like to be informed voters, but who’s got time for that? The Citizens Clean Elections Commission makes the political process simple with unbiased, voter-friendly resources so Arizonans can vote informed in the 2016 elections. Director: Mike Andrews :15 TV/Pre-Roll “Magic 8-Ball”&nbsp; :30 TV “Coin Flip”&nbsp; :15 TV/Pre-Roll “Fortune Teller” Presidential Preference Election We were tasked to educate Arizonans on the critical importance of the Presidential Preference Election—what it means, key dates, and how to participate—while building overall awareness of the Citizens Clean Elections Commission as an unbiased and easy-to-digest voter resource. Our audience already feels overwhelmed, so our approach was to use simple yet powerful illustrations and language to inform voters so they can become empowered voters. Social Content Arizona's Turn Broom Read Your Mind Candidates Early Voting Flag Debates Spin Flag Debates Musical Compass